BY MARIE LODI
Photograph by Hannah Jacobson/Unsplash
Now that we took a look back at 2019, it’s time to think ahead and see what’s on the horizon for the new decade. Will CBD continue to be the trendy miracle ingredient or will everyone move on to a hot new compound? Will we finally see widespread cannabis legalization? We asked two experts -- a doctor and a cannabis chef -- on what they think 2020 will bring.
In a year when CBD was added into everything from leggings to skincare to tea, there’s pretty much no brand that isn’t dipping into this so-called miracle compound. But will the hype die down? Yes, according to Dr. Jordan Tishler, MD, and CEO/CMO of InhaleMD, “We’ll see the shine come off it. Plus, with better regulation it’ll be used effectively for a few medical illnesses—not as a cure-all.” That’s not to say you’re not going to hear about other cannabinoids, “THC-A holds better promise,” he says.
Before you throw out all your CBD products though, not everyone is predicting its early death. Jessica Catalano, chef and author of The Ganja Kitchen Revolution says, “The CBD side of the industry is going to explode even more.” You’re going to see a surge in devoted boutiques plus even more infused foods, drinks, and skin care -- and they’ll be at your mainstream stores too.
The big question though, is federal legalization -- will 2020 be the year? Probably not. Dr. Tishler says, “It’ll likely happen in steps, with banking first.” And for him, that’s a double edged sword -- companies might treat patients like recreational users and not give them the professional guidance they require. “[We have to recognize] the needs and value of medical patients,” he says.
It’s not all doom and gloom though -- Catalano believes we’re about to enter a cannabis renaissance. “As legalization spreads, we’re going to see more products available and more knowledgeable clients. [Plus] more unbiased medical studies will lead to a Golden Era of knowledge,” she predicts.
But really, who knows! 2020, and it’s election, is going to be one wild ride.