BY SARA COUGHLIN
Before Kate Miller and Anna Duckworth even met, they shared a desire to see themselves and their lifestyles reflected in the cannabis industry. As recently as five years ago, when Duckworth was working at dosist and Miller was working for SNL creator Lorne Michaels’ production company Broadway Video, there simply wasn’t a business speaking to women who were interested in consuming cannabis consciously.
When Miller and Duckworth met about two and a half years ago, they quickly realized that they could be the ones to provide women with such a brand. Luckily, back when she was in college, working in a Los Angeles medical cannabis dispensary, Miller had purchased the URL MissGrass.com. Through their partnership, Miss Grass, the online publication and marketplace aimed at discerning cannabis consuming women, was born in earnest and officially launched in January 2018. From the start, their goal was simple and mutually understood: To make cannabis accessible to all.
This mission comes through clearly on Miss Grass’ site as it stands today. Its editorial content aims to educate and inform consumers, while its shop offers a wide (and quite gorgeous) array of accessories, pipes, and CBD serums, all of which have been thoroughly run through a thorough vetting process (more on that in a moment). As a brand that attracts both more seasoned cannabis consumers and the less familiar “cannacurious” set, Miss Grass is intended to inform its customers as to how they might benefit from cannabis and then present them with an intentional selection of products that will their suit their needs.
“When we sell [a brand] in our shop, it means that we really feel like this is the best of the best,” Miller says. She describes a multi-step vetting and testing process, in which every product that goes on to be sold through Miss Grass’ online marketplace is evaluated on a scientific, experiential, aesthetic, and, perhaps most importantly, ethical level.
Miller explains that a key conversation they have with every brand that partners with Miss Grass revolves around values. If they don’t align, they don’t do business. “Our modern woman consumer is very smart and engaged politically, especially when it comes to how she consumes,” Duckworth says. “She’s interested in knowing where her products are sourced, who’s making them, and what the ethos is of the brands she’s supporting with her dollars.”
But the value of accessibility goes even deeper for Miller and Duckworth, who emphasizes the importance of recognizing the history of the cannabis industry — particularly the major role that systemic racism and the war on drugs has played in shaping it. “When we talk about cannabis, we make sure that we’re not sanitizing it for a privileged consumer,” Duckworth says. That’s why you’ll find calls for cannabis equity right alongside explorations of cannabis and sleep or the virtues of terpenes on their site. “Accessibility” not only means introducing cannabis to newcomers in a digestible way, but broadening employment and leadership opportunities within the industry, too.
Miss Grass has clearly found an audience with whom their ethos, that cannabis can concurrently be fun, stylish, and consumed ethically and mindfully, resonates. And that message, imbued in all the work that Miller and Duckworth do, isn’t going anywhere. “The mission is still the same and that won’t change, but there is a lot that has evolved since we launched,” Miller says, alluding to plans for growth and new brand initiatives (like their very first pop-up event, which took place in L.A. on June 13). Even as its core values stay the same, Miss Grass continues to expand, with a bright future of reaching more women looking for themselves in the wide and ranging world of cannabis.