BY ADAM SALANDRA & MARIE LODI
Designed in California and sustainably grown in your state, MedMen’s groundbreaking new cannabis line allows you to achieve whatever state of mind you desire.
Introducing [statemade], now available as flower and pre-rolls throughout MedMen’s California locations*.
Not long ago, cannabis consumption pretty much culminated in two possible scenarios: a buzzy, energetic high, or a sedative, couch-lock euphoria. While these vastly different experiences are still available to us, the evolution of the cannabis industry has enabled so much more than that binary outcome. For starters, there’s a breadth of newfound knowledge about terpenes, the essential oils present in every cannabis plant, each of which has its own unique menu of mental and physical benefits. Thanks to the “Entourage Effect,” these terpenes join forces with each other, cannabinoids like THC and CBD, and the endocannabinoids already in our bodies to create an entirely new set of positive outcomes.
Cannabis for Every Occasion
The synergistic quality of cannabis has allowed for the creation of products with highly specific physical and mental effects that facilitate a wide variety of experiences. Do you need something to help you get a good night’s sleep? Want a dose of energy to tackle your to-do list? With [statemade], MedMen’s effect-based product series, you’re able to walk into a MedMen cannabis retailer and find exactly what you need to suit your mood—without having to worry about remembering a specific cannabis strain.
“Everything we do is informed by the fact that cannabis is a wellness product, and we are here to help the modern cannabis consumer navigate what is a new space for them,” explains Andrew Modlin, MedMen co-founder. “Ultimately, when people buy a product, they want to know what it does for them; they are less interested in some esoteric strain name.” In other words, simply ask yourself what you need to feel your best, and [statemade] will take care of the rest.
MedMen’s [statemade] Effects
In California, the series features five different effects: max, joy, zen, ebb and zzz. They are currently available in flower and pre-roll form in California, with pens and tinctures coming soon.
For days when you need a boost of energy for a big workout, reach for max. This [statemade] effect, which is mapped to sativa strains, will hit you with cheery notes of citrus and pine. Its inclusion of the lively terpene pinene will bring you all the strength you need.
Feeling distinctly Eeyore-esque, with a bout of glumness that just won’t dissipate? The berry and clove-infused [statemade] joy is mapped to sativa-dominant strains and contains limonene, which can help elevate mood, as well as the sadness-fighting terpene caryophyllene. This joy will no doubt lift your spirits on the days you need it the most.
If the holy grail of your cannabis journey is to find inner peace, zen is the [statemade] effect you need to embrace. With its earthy, mosslike scent, hints of vanilla, and the relaxing terpene linalool, this hybrid strain should relax your mind, body, and soul.
From back-to-back morning meetings into laidback afternoons, sometimes you need something that can help you face a variety of scenarios throughout the day. Mapped to indica-dominant strains, ebb is the [statemade] answer to rolling with the punches. Terpenes like limonene, which can assist with concentration, and the ultra-relaxing myrcene give ebb its flexible character.
Are you one of the millions of Americans who need better sleep? Thankfully, cannabis—and particularly, the zzz effect from [statemade]—can help ensure a restful slumber. With an absence of CBD and only sleep-inducing THC in its formula, plus terpenes like the sedating terpinolene and myrcene, you’ll finally experience a good night’s rest.
*Please note: MedMen’s San Jose, Monterey Bay, and Venice (Lincoln Blvd) locations will launch [statemade] flower and pre-rolls on 11/18.